Char Kway Tiao
A Messy Delight
With over a dozen venues across Malaysia, LetYouEatMyNoodle is one of the fastest growing, up-and-coming noodle places of local origin. Every day, over 5 thousand guests visit LetYouEatMyNoodle restaurants from all around the country The combination of affordability, consistency, and immaculate quality of food served 365 days a year ensures increasing success for many years to come.
Founded in 1996 in the town of Sungai Petani, Kedah, local blood and current company CEO Dato' Tan Zhong Yen was a businessman by trade, but a chef at heart. After realizing that a repetitive life of office work is tiresome and boring, he recalled his previous experiences as his family's personal chef and took a leap of faith into the kitchen industry.
He started selling homemade bowls of noodles under the name XiaMianGeiNiChi for 2 years in his hometown.
On the faithful day of 27th of July, 1996, he met with current CFO, Dr Ng Zhe Wei that was impressed by the former's unique and Kedah-inspired flavours. The two later partnered up that year and created newname, which has stayed successful for 27 years.